Visit Britain 2012 Olympics Campaign

Pictures from the 2012 Olympics campaign for VisitBritain. Some early starts and some cold, cold fingers - especially the rower shoot in London - it looks lovely and warm but it was shot last week right at the end of the really cold snap. The temperature was -3ºC and we were on the river at 6am to catch the first sun. The 'models' were all superstars!